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The company behind the very popular tool for smartphones is now focusing on consumption viewers with an information service "in one click

When a brand becomes a verb, you know you've reached the big time. Hoover did, like Google. More recently, "Shazaming" entered the vernacular, it is stated with 30% of the UK population using smartphone that made his name, which allows users to identify music on the radio or television.

now the brains behind the Shazam are promising for a magic wand over our daily routines, revolutionizing the way we use mobile devices to purchase and consume information, and we can order a jacket or a pair of shoes worn by a character on the screen with a single key Shazam.

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"We have the ability to identify the product on a TV show, so if anyone would know where presenter Shazams dress is one click," said CEO, Andrew Fisher, who joined the launch of the United Kingdom in 2005, six years after its launch and is credited with making a successful business and make it a global brand. "So we focus on the creation of a new category we call media engagement. Want to make it easier for consumers to engage with a brand or a piece of content that interests them without having to go by research engines, then the results of the exploration work of television and advertising as: ... a space of 30 seconds can make a commitment to the brand three minutes - and 2013 is an important year for us in terms of moving to television in the UK "

The company, which employs approximately 125 people at its headquarters in Hammersmith, west London, and 40 other offices around the world, has astonished the world with its digital growth in recent times. Over the last 12 months has increased its customer base of two million new users every week.

But Fisher still not satisfied, and this week announced the appointment of Daniel Danker, the ? 250,000 per annum of the head of the BBC on-demand services, including the highly praised iPlayer for the newly created product manager. Its mission? To promote the success of the second screen experience of the company, the development of software platforms with television and professional associations in the UK and beyond. Danker joined other recruits large, co-founder of lastminute.com Brent Hoberman, who was appointed to the board last November.
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