Monitored Alarm Systems

In advertising, branded content is the new black - the last hope for an industry in crisis

is one of the most successful of French industry.

unconsciously every day, for most of us, we use products designed using software from DS: cars, appliances, buildings and even clothing. This ? 2000000000 (1.6 billion ?), the company offers all the tools to what is known as Product Lifecycle Management, from initial design, moving the software executes the manufacturing process, then logistics and distribution at the end of his life, elimination useful.

therefore a simple question: What could be the center of communication for a business? The performance of the latest CAD software? Simulation capabilities?

No. DS selected to communicate in an iceberg of a science fiction project related to the

The pitch:. A French engineer - the kind of old fashioned, a dreamer who barely speaks English - provides for the seizure of an iceberg from a glacier in Greenland and pulling down to the Canary Islands thirsty. The mission of the DS (must choose really

accept): the development of all technologies relevant to the work:. Reduce melting, maximize fuel efficiency

The result is a remarkable documentary and very entertaining, a festival of 56 minutes of high-tech solutions to many challenges this enormous task. I saw it in HD on my iPhone, to change my e-mail (which I devote to sellers). This is a huge, multi-million video production, with dozens of fire helicopters, and its views of Greenland, of course, spectacular 3D images, the main activity of DS.

The budget is so large and ambitious project, the documentary was co-produced by several major television networks in Europe such as France and ZDF German Television. Frankly, compliant public television - a kind

But this is not journalism or filmmaking of National Geographic. This is a "branded content" operation.

In advertising, branded content is the new black.

not be tripping over an advertising executive, without hearing him. This is the new Holy Grail, the substitution of other formats that have failed and the last hope for an industry in crisis. However, side effects.

Let's take a closer look.

1) What Defines branded content compared to traditional advertising?

In a product of good CC, the brand may be almost absent. This is the content that is front and center. In France, advertisers often cite a series by French bank BNP Paribas Colocs Month-law (my roommates). The title says it all. Launched two years ago, which featured 20 short episodes, supplemented later by ... 30 bonds, all programs broadcast on YouTube and DailyMotion.

Colocs Month
The opposition

Find best price for : --Colocs----Geographic----National----France--