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Saturday, March 17, 2012

postheadericon Groupon vows to offer 'honest and accurate' deals, following OFT rap

Company says it will comply with the recommendations of monitoring after being convicted of violation of consumer protection

site Groupon discount should ensure that their bids are "accurate, fair and transparent", after the trade watchdog uncovered "widespread" non-compliance with consumer protection.

MyCityDeal, which functions as Groupon, was given within three months to meet the commitments signed to change some of their practices.

The Office of Fair Trading (OFT) investigation since July 2011 because of consumer complaints Groupon and a reference by the Advertising Standards Authority (ASA), which highlighted "serious concerns" about the company's ability to follow the advertising codes.

Groupon uses "collective buying power" to provide offers discount for business customers promising a minimum number of customers who take the offer. However, the company acknowledged that its own procedures were not always kept pace with its rapid growth, and said he would be willing to implement changes.

Groupon UK CEO, Roy Blanga, said: "As a young and innovative, Groupon recognizes that our processes and procedures have not always kept pace with our rapid growth

"We have made many improvements independently since early 2011 and worked transparently and constructively with the OFT to identify areas that require additional changes.

"We take very seriously their concerns and will be voluntary implementation of the recommended changes."

The ASA already confirmed a series of complaints about advertising and Groupon expressed concern about his inability to carry out promotions fairly and provide evidence that the offers are available and concern for the exaggerations of claims of savings.

Groupon warned last year by the ASA "not to advertise sales promotions, if they could prove they were genuine" after receiving complaints about the company banner promotions.


The watchdog said Groupon to report on complaints received and said he would consider the request for execution orders of the court, if evidence is found that the companies were violated.

Groupon is committed to ensuring that the reference price, which compare the original price before a sale price, are "accurate, fair and transparent" in the future.
must also conduct an honest and realistic assessment of the ability of a supplier to provide goods and services in the amount or period suggested.


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