Monitored Alarm Systems

It was introduced just three weeks since Spotify in the U.S., and the jury is still not clear whether it is a success or not.

First signs are good, but - if social media to judge. Brand Watch monitors the trends and moods on networks that took an overwhelmingly positive response so far. In the first week, 37% of cases positive and negative 4%, the rest neutral.

Photo by Jay Kogami on Flickr. Some rights reserved

Spotify pretty majorly optimized the conditions of use before its market launch in the U.S. and some limited free accounts - changes widely believed that record calls in response to the label. But his priority is to attract enough paying users, that it convincingly in the more competitive U.S. market, where Pandora, Rhapsody and RDIO are already in place can compete.

The principal paid subscription accounts for 16% of the total Spotify accounts, although there were also reports that paid 70,000 users signed during the first week of operation in the U.S., according to a Billboard report. Spotify wouldn 't confirm the number at the time, but said the response had exceeded expectations.

Brandwatch assessed mentions of 'pay for Spotify' this and estimated that 47% of sentiment was positive, down from 60% in the first week after launch. Users are more positive about Spotify than its rivals in their online discussions, though more vocal about their opinions generally:

• Spotify: 39% positive, 4% negative