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Saturday, August 13, 2011

postheadericon Hardback sales plummeting in age of the ebook

The sale of adult hardcover fiction by over 10% this year alone, with fallen ebooks now account for 13.6% of U.S. market

Dramatic falls in hardback sales, the triumph of the ebook in turning a defeat for the paper-publishing, with readers by the thousands, the electronic editions as expensive, dust-jacketed copies of the latest fiction titles.

The sale of adult fiction in hardcover monitor so far this year by over 10% after the sale of books like Nielsen BookScan: at this time last year generated sales of format was reached £ 29.7 million, while this year £ 26.6 million will be set. Cheaper Paperback sales increased by only 6% dropped. Bound in sales volume and value fell, BookScan said, sold 2.8 million copies of this point last year, up 2.6 million of these, a trend echoed in the last two years: 8.5 million copies of adult fiction hardcover total sold in 2009, compared to only 7 m in 2010.

\ Have "In the first half of this year we definitely worth a drop in sales, the cannibalizing probably up to a conversion of ebook really popular books the amount of the regular sales, so heavy book buyers with a Kindle Buy in ebook seen rather than physical format ", said André Breedt to Nielsen BookScan. "Ebook sales for last Christmas at their largest level."

Although BookScan has not yet begun monitoring digital sales on the UK market, announced the Association of American Publishers this week, that 'explosive growth "means to make ebooks now 13.6% of the adult fiction market in the U.S. with total sales plus ebook of over 1,000% in the last three years. Amazon now has over one million copies of ebooks from bestselling authors like James Patterson, Stieg Larsson, Suzanne Collins and Lee Child sold.

"It really looks like ebook sales actually cannibalizing physical distribution," said Breedt, with the decline in hardback fiction sales also on the general economic climate, he added. "The first part of the year was particularly tough for retailers. The first quarter was the toughest so far for people 's bags since 2009."

Booksellers and publishers both said they had a decline in sales of adult fiction hardcover experienced, say Jonathan Ruppin at Foyles that "in a time of economic hardship, it 's inevitable that a premium product like a hardcover likely to suffer from reduced demand ".

"This was in ebooks have become a mainstream product in the UK and will also inevitably on sales of physical formats," he said. "But there 's also the question of public expectation of huge discounts on new hardcover that are available for the big-name authors from major publishers, but not necessarily to pay for the rest of the field. The price people are willing to fall, will climb during cover prices, subsidize often just too heavy discounting. 20 pounds is an increasingly common cover price for fiction and a lot is non-fiction now £ 25 or even 30 ?. "The statistics that prove insightful with the vendor that The recommended retail price for hardcover fiction has increased by 0.9% year on year and down by 10.9% over five years.

At Little, Brown said, managing director Richard Beswick, the decline was particularly striking in hardcover sales for literary fiction, with more commercial titles continued to perform in hardcover, "especially when they are heavily discounted and sold in supermarkets". Beswick also pointed to a growing market for "absolutely high-end, \ beautiful objects," such as luxury hardback editions of the classics.

"But upscale literary fiction is certainly difficult, and that 's why publishers are going more and more larger sized trade paperbacks has [instead of hardcover] ... the Booker Prize longlist this year has a lot Paperback originals on it, "he said. "The bound doesn 't have to be the first edition."

Ruppin do not think that the reacted completely disappear. "Those who are buying in hardcover rather keep to the purchase of a book and treasure so that we 'd expect to be severely impaired pocket books in the longer term," he said. "We feel that the bound has a place in the market for the foreseeable future - not least because of the media 's ongoing unwillingness to review paperback originals -. But publishers probably become more selective in the choice of the first format"

Alison Flood

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