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launch of Apple could be a great opportunity for Samsung and other rivals, while some experts believe could indicate the mid-range combat

CK Lu, Gartner, iPhone 4S

"Apple has a leading edge - their service is always behind the clouds (mobile operating system of Google) Android, you can sell the brand loyalty users can now s' wait to buy. next iPhone, and if you can not wait, can move marks the most advanced specifications. "

Thomas Husson, analyst for European mobile consumers, Forrester Research

"strategists Apple products smartphones faced with a paradox constant. Maintain the high quality leadership with an annual renewal of the product while tapping the global smartphone market, the rapid introduction of Apple product planners have chosen to respond to the position of prime 4S with an iPhone, as 3G its introduction is based on the improved processing power and a new paradigm of interaction, but avoids the technology upgrades that depend Android competitors today as LTE and a bigger screen.

"Apple Assistant Siri, unique in the new 4S is a powerful omen for the future use of mobile devices - not just the power of voice, but more importantly, the ability to contextualize a return or application. However, Forrester believes that consumers will be much slower to adopt this new interface is revolutionary touch-screen iPhone from Apple first. "

Richard Windsor of Nomura Securities

"hypesters Apple fans waiting for a major overhaul of the teams were disappointed Tuesday when Apple released an update for the iPhone 4 instead of a new model. Nothing this is likely to keep the Android community in the night and suspect that Nokia may even sigh a sigh of relief ... After weeks of fevered speculation of a low-end model and multiple SKUs [stock-keeping units ] of a new iPhone, very few come to pass, which explains the 3% drop in share prices, so the total intraday swing of 5%.

"While that has disappointed fans of Apple, is good news for the field of Android. We think it makes sense for Apple to address the low end. More time , the better it is for operators Android.

"We believe that a low-end iPhone would be very detrimental to the proposal of Android, but this time it has been preserved. So we were happy with our choice of Android as Asian suppliers how best to invest in the smartphone market:. We have a "Buy" on the HTC, Samsung, ZTE and TCL '

Francisco Jeronimo, European Director of Research for IDC's mobile devices

"Despite the improvements and release new iPhone 4S, this ad has to do with the price positioning. The new prices announced for the iPhone and new versions of previous iPhone4 Apple can compete in segments as Android is fiercely price growth, the medium range. Pomme draw for the first time smartphone users and users of Symbian average looking for an upgrade, but that appeal to users to iPhone underway to replace their current iPhone? Certainly not

"Even if Apple will be better positioned to compete in the mid-range and increase its presence in emerging markets, where prices still images an important factor in purchasing decisions. Nokia and Research in Motion should be as threatening phone manufacturers Apple announced today. If the price is an inhibitor of consumers to give up their Blackberry or Symbian-based iPhone, now have the change. Today, Apple entered the Thurs mass market, we hope, leaving the innovation and freshness to your competitors! "

Frank Gillett, an analyst with the cloud, Forrester Research

"icloud Apple is an important platform for software and services to integrate the customer experience on your Apple iPhone, iPhone, Mac and products of this first version creates an experience of personal cloud person work, personal and purchased content to be fully accessible through all Apple products, unlike the fragmented experience of Google, Microsoft and Amazon.